531 E. Willetta Street | Phoenix, AZ 85004
Boutique urban living - 15 luxury residences in Downtown Phoenix
Designed by award-winning modern architect Rob Paulus. Oversized 1BD/1BA homes with high-end finishes, abundant natural light, and shaded balconies or private patios.
Community
15 residences
Home size
826 SF
Environmental Certification
NGBS Silver
Rents
$1899–$2199
Walkable Downtown
Minutes from Roosevelt Row
By foot, scooter, or Waymo, downtown amenities are right at your doorstep.
Intimate scale
A condo-building feel
Just 15 units in the East Evergreen Historic District. Parking within a few steps of your front door.
Sustainability
Built for the desert city
Desert-appropriate landscaping, water reduction focus, EV charging, and energy-efficient appliances.
Why Willetta 15
Modern design + thoughtful functionality
Willetta 15 blends clean modern design with high-end finishes and abundant natural light—an intimate community that fits the historic neighborhood scale while connecting you to the city.
Connecting people and places
A short walk or scooter ride to Roosevelt Row Arts District - with easy access to dining, concerts, sporting events, theater, and light rail.
See what's happening downtown →Sustainable Living
National Green Building Standard Silver Certificate with EV charging accessible to every parking space.
Floor Plans
Oversized 1BD / 1BA homes
826 SF interiors with shaded outdoor space - plus a design detail worth calling out: no bedrooms are back to back between units.
Unit Layout 1
Thoughtfully designed 1BD/1BA floor plan.
Unit Layout 2
Thoughtfully designed 1BD/1BA floor plan.
First Floor Layout
Second Floor Layout
Third Floor Layout
Interior
Luxury finishes, made livable
Enjoy a designer kitchen with dark gray flat-panel cabinets, white quartz countertops, sleek horizontal tile backsplash, and under-cabinet dimmable LED lighting. Brand new LG stainless appliances include a refrigerator with internal water and ice, slide-in range, and built-in microwave.
- Spacious living area with modern dimmable lighting + ceiling fans in every room
- Oversized vanity, slate-colored tile, walk-in shower with dual showerhead
- Large walk-in closet + in-unit washer/dryer
- Hardwired camera doorbell, keyless entry, intercom gate system
Exterior
Design fits the neighborhood - quality stands apart
A modern, boutique community in the East Evergreen Historic District - responsive in scale, density, and massing. EV charging and lush community landscaping
Views
City + mountain views
Second and third floor residences feature views of mountains and uptown to the north - or downtown skyscrapers to the south.
Lease Incentive
Free Urbomo electric scooter with every 12+ month lease
Sign a 12-month lease or longer and receive a complimentary Urbomo electric scooter—a sleek, sit-down moped built for everyday city and neighborhood transportation. It's the perfect way to explore Downtown Phoenix, Roosevelt Row, and beyond without a car.
- Up to ~100 miles of range on a single charge at speeds up to ~20 mph
- 750W motor with instant-torque acceleration
- Removable battery charges from any standard wall outlet
- Built-in Bluetooth speakers + rear cargo case
Your Neighborhood
A Day in the Life at Willetta 15
531 E Willetta St · Roosevelt Row Arts District · Downtown Phoenix
Neighborhood Map
Your neighborhood at a glance
Everything within a quick walk or scooter ride — most spots are under 5 minutes from your door.
Directory
Your neighborhood directory
Welcome to your new favorite spots.
Giant Coffee
Coffee · Espresso
The neighborhood’s beloved coffee counter inside a vintage house. Small-batch espresso, no frills, all craft.
Songbird Coffee & Tea House
Coffee · Pastries
In a 1904 historic house on Roosevelt Row. Locally sourced beans, house-made pastries. Feels like an extension of your living room.
Jobot Coffee & Bar
Coffee · Bar · Patio
Roosevelt Row staple with a sprawling patio. Morning coffee, afternoon beer — it’s that kind of place. Art on every wall.
Kähvi Coffee + Café
Coffee · Café
Scandinavian-meets-Tulum vibes. European-chic airy café on Roosevelt Row.
Matt’s Big Breakfast
Breakfast · Brunch
Iconic Phoenix brunch institution since 2004. Giant pancakes, cage-free eggs, griddle-pressed bacon.
A Flourshop
Bakery · Espresso
Rotating monthly pastry menu + Moxie Coffee espresso bar. Weekend Cake Canvas workshops.
Proof Bread
Bakery · Pizza
Acclaimed sourdough, Roman-style pizza, and pastries. Walk-up counter + expanded espresso menu.
Pretty Penny
Modern American · Dinner
One of Roosevelt Row’s hottest newer arrivals. Inventive small plates, curated cocktails, a sleek interior.
The Churchill
Food Hall · Bar
Repurposed shipping containers with multiple food concepts — smash burgers, Hawaiian BBQ, craft drinks.
First & Last
Modern American · Lunch
“Nice food for nice people.” Seasonal ingredients, geeky wines, inventive cocktails.
Welcome Diner
Comfort Food · Lunch
Beloved neighborhood comfort food in a renovated 1940s diner. Southern-inspired, “Best of Phoenix” regular.
Burton Barr Central Library
Library · Workspace
Stunning Will Bruder-designed architecture. 5 floors, the “Crystal Canyon” on summer solstice, free Wi-Fi.
Phoenix Art Museum
Fine Art · Museum
The Southwest’s largest fine art museum. Free admission every Wednesday 3–9pm.
Heard Museum
Native Art · Culture
World-renowned museum of Native American art and history. 40,000+ works spanning millennia.
Margaret T. Hance Park
Park · Open Space
32-acre urban oasis with walking paths, open lawns, and picnic areas. Connected to the Japanese Friendship Garden.
Japanese Friendship Garden
Garden · Meditation
3.5-acre traditional Japanese stroll garden. Winding paths, stone footbridges, koi pond, tea house.
Phoenix Center for the Arts
Classes · Gallery
Classes, gallery exhibits, performance space. Take a ceramics class on a Tuesday night.
Roosevelt Row Street Art
Murals · Walking
100+ murals by La Morena, Thomas “Breeze” Marcus, Lalo Cota. A different gallery every time you ride through.
Modified Arts
Gallery · Events
Artist-run gallery and event space. Rotating exhibits, live performances, and community events.
Legends Never Die
Cocktails · Lounge
The speakeasy-style bar everyone on Roosevelt Row whispers about. Handcrafted cocktails, moody lighting.
Industry Standard
Small Plates · Cocktails
Modern American + Asian fusion small plates. Scratch-made cocktails. Open til midnight (2am Fri/Sat).
Lacuna Phoenix
Bar · Café · Events
Part coffee shop, part cocktail bar, part event space. The Roosevelt Row hangout that defies categorization.
Turquoise Wine Bar
Wine · Charcuterie
Boutique wines from around the world. Flights, charcuterie, champagne lounge. Live music some nights.
Angel’s Trumpet Ale House
Craft Beer · Gastropub
Massive rotating tap selection with great food. Dog-friendly patio.
Lucky’s Indoor/Outdoor
Patio Bar · Food Trucks
1970s trailer bar with rotating food trucks, bocce, and a sprawling patio.
The Nash Jazz Club
Live Jazz · Shows
Live jazz nearly every weekend. Lessons & workshops too. Intimate, soulful, and minutes from your door.
Cobra Arcade Bar
Arcade · Cocktails
Retro arcade games + craft cocktails. Pac-Man, pinball, and a dark neon glow.
Safeway
Grocery · Pharmacy
Full-service grocery right on McDowell. Pharmacy, deli counter. Closest major grocery — 3 minutes on foot.
Valley Metro Light Rail
McDowell/Central Station
Direct access to the entire metro. ASU Tempe in 25 min, Sky Harbor Airport in 15 min.
Banner – University Medical Center
Hospital · Healthcare
Major medical center less than a mile away. Healthcare workers — your commute is a 3-minute scooter ride.
ASU Downtown Campus
University
Arizona State’s downtown campus. Scooter to class in under 4 minutes.
Townsend Park
Park · Rec
Closest green space — practically around the corner. Morning jog, evening cool-down, or fresh air between meetings.
Day Timelines
A day in your life
Four residents, four lifestyles, one neighborhood. Every trip on your own Urbomo scooter.
7:00 AM
Walk to Giant Coffee
Grab a cortado at the vintage house counter. No line, no rush — just craft espresso and morning light.
Walk 5 min · 1437 N 1st St8:30 AM
Deep Work at Home
826 SF of real space. Desk in the living area, natural light from the shaded balcony, fiber internet.
Scooter 2 min ride home12:00 PM
Lunch at The Churchill
Smash burger in a shipping container courtyard. Grab a cold brew. Text a friend — everyone’s within scooter range.
Scooter 2 min · 901 N 1st St2:30 PM
Afternoon at Burton Barr Library
Change of scenery. Five stories of Will Bruder-designed architecture and silence that makes you productive.
Scooter 2 min · 1221 N Central Ave5:30 PM
Sunset on the Balcony
Scooter home, park it, head to your private balcony. Watch the Phoenix sunset paint the desert sky.
Scooter 2 min ride home7:30 PM
Dinner at First & Last
“Nice food for nice people.” Seasonal small plates, a geeky natural wine, and people who chose this neighborhood on purpose.
Scooter 2 min · 1001 N 3rd Ave9:30 PM
Nightcap at Turquoise Wine Bar
One glass of something French. Live acoustic in the background. Walk home — it’s 4 minutes, but tonight you take your time.
Walk 4 min · 504 E Roosevelt St8:00 AM
Kähvi Coffee + Café
Scandinavian-meets-Tulum. Oat milk latte, avocado toast, and creative energy.
Scooter 2 min · 214 E Roosevelt St9:30 AM
Roosevelt Row Mural Walk
Cruise Roosevelt on your scooter — 100+ murals by La Morena, Breeze Marcus, Lalo Cota. New art appears weekly.
Scooter 2 min · Roosevelt Row11:30 AM
Browse Modified Arts
Artist-run gallery in the heart of Roosevelt Row. Rotating exhibits that keep you connected.
Scooter 1 min · 407 E Roosevelt St3:00 PM — Free Wednesday
Phoenix Art Museum
Southwest’s largest fine art museum — free every Wednesday 3–9pm. Rotating exhibitions and glorious air conditioning.
Scooter 2 min · 1625 N Central Ave5:00 PM
Japanese Friendship Garden
3.5 acres of winding paths, stone bridges, koi ponds, and tea house.
Scooter 3 min · Hance Park7:00 PM — First Friday
First Friday Art Walk
150+ vendors, 20,000+ people, food trucks everywhere. Roosevelt Row shuts down. You live here — walk out your door.
Walk 4 min9:30 PM
Jazz at The Nash
Live jazz in an intimate club. Sit at the bar, close your eyes, and listen.
Walk 5 min · 110 E Roosevelt St5:45 AM
Scooter to Banner–UMC
Three minutes. Door to hospital entrance. No parking garage, no $150/month parking pass.
Scooter 3 min6:00 AM – 2:00 PM
Shift at Banner
You’re close enough to go home on break. That’s not something most healthcare workers can say.
At work2:30 PM
Post-Shift at Welcome Diner
Comfort food after a long shift. Mac and cheese, fried chicken, a table by the window.
Scooter 3 min · 929 E Pierce St4:00 PM
Quick Grocery Run at Safeway
Full grocery store, 3 minutes on foot. Pharmacy too. Grab what you need and walk home.
Walk 3 min · 340 E McDowell Rd5:30 PM
Decompress on the Balcony
Your shaded private balcony, the Phoenix sky, and zero noise from 299 other units. This is a 15-unit building. It’s quiet.
HomeSaturday 8:00 AM
Weekend at Japanese Friendship Garden
3.5 acres of serenity. Stone bridges, koi ponds, tea ceremony. The antidote to 12-hour shifts.
Scooter 3 min · Hance ParkSaturday 10:00 AM
Brunch at Proof Bread
Fresh sourdough and a latte, then stroll Roosevelt Row for the weekend energy.
Scooter 2 min · 301 W Roosevelt St7:00 AM
Matt’s Big Breakfast
Iconic Phoenix breakfast. Giant pancakes, cage-free eggs, hand-ground coffee.
Walk 5 min · 817 N 1st St8:15 AM
Scooter to Light Rail, then Office
Quick scooter to McDowell/Central station. Park it, tap your pass. No car, no gas, no parking.
Scooter 2 min to light rail12:30 PM
Lunch at Pretty Penny
One of Roosevelt Row’s hottest spots. Inventive plates, great cocktails, and a lunch that makes Monday feel like Friday.
Scooter 1 min · 509 E Roosevelt St5:30 PM
Home — Quick Change
Light rail back, scooter to door. Swap the button-down for something casual. Check the balcony sunset.
Scooter 2 min from light rail6:30 PM
Happy Hour at Lucky’s
1970s trailer bar, food trucks rotating nightly, bocce on the patio. Where work friends become real friends.
Scooter 2 min · 817 N 2nd St8:30 PM
Cocktails at Legends Never Die
The speakeasy everyone whispers about. Handcrafted cocktails, moody lighting, legendary nights.
Walk 4 min · 509 E Roosevelt St10:30 PM
Cobra Arcade Bar
Pac-Man, pinball, neon glow, and a cocktail. The perfect way to end any night.
Walk 6 min · 801 N 2nd StYour Scooter
Your Urbomo electric scooter
Every Willetta 15 resident gets one at move-in. It’s yours to own — not a rental, not a lease.
15 mph
Top Speed
3x
Faster Than Walking
28+
Venues Under 4 Min
$0
Parking Costs
Walk vs. scooter — every venue
| Venue | Walk | Scooter | Saved |
|---|---|---|---|
| Safeway | 3 min | 1 min | 2 min |
| Townsend Park | 3 min | 1 min | 2 min |
| Center for the Arts | 4 min | 1 min | 3 min |
| Pretty Penny | 4 min | 1 min | 3 min |
| Legends Never Die | 4 min | 1 min | 3 min |
| Turquoise Wine Bar | 4 min | 1 min | 3 min |
| Giant Coffee | 5 min | 2 min | 3 min |
| Matt’s Big Breakfast | 5 min | 2 min | 3 min |
| Jobot Coffee & Bar | 5 min | 2 min | 3 min |
| Light Rail | 5 min | 2 min | 3 min |
| Hance Park | 5 min | 2 min | 3 min |
| The Nash Jazz Club | 5 min | 2 min | 3 min |
| Songbird Coffee | 6 min | 2 min | 4 min |
| The Churchill | 6 min | 2 min | 4 min |
| Angel’s Trumpet | 6 min | 2 min | 4 min |
| Cobra Arcade Bar | 6 min | 2 min | 4 min |
| A Flourshop | 7 min | 2 min | 5 min |
| Phoenix Art Museum | 7 min | 2 min | 5 min |
| Burton Barr Library | 7 min | 2 min | 5 min |
| First & Last | 8 min | 2 min | 6 min |
| Proof Bread | 8 min | 2 min | 6 min |
| Welcome Diner | 9 min | 3 min | 6 min |
| Heard Museum | 10 min | 3 min | 7 min |
| Banner–UMC | 11 min | 3 min | 8 min |
| ASU Downtown | 11 min | 4 min | 7 min |
Average time saved per trip: 4 minutes
That’s 30+ minutes saved per day across typical daily errands
This could be your day, every day
15 units. Your own electric scooter. The best neighborhood in Phoenix. 12 weeks free.
Schedule a self-guided tour →